The record

Why Making It in Filipino Hip-Hop Takes Guts | Billboard Philippines Volumes

Billboard Philippines · Jul 22, 2026 · published to YouTube

On this episode of Billboard Philippines Volumes, we’re turning up the volume on artists defining the sound of the city in all its chaos, culture, and creativity. With the leaders of Filipino hip-hop — #AlissonShore, #Apekz, #Guddhist, #JRLDM, #Kiyo, and #Loonie — we’re talking all things Philippine hip-hop. From sharing each of their musical beginnings to challenging misconceptions about the genre, the rappers, songwriters, and producers explore what it takes to succeed in the local music scene without losing sight of their artistry. Hear from the leaders of Pinoy hip-hop, only here on Billboard Philippines. Subscribe for more. 00:00 Intro 1:16 Defining Filipino hip-hop 2:39 What the current era of Filipino hip-hop looks like 5:47 What keeps them going as artists 7:30 Their beginnings as hip-hop artists 11:23 Redefining success and their artistry 16:18 How the trajectory of their c

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